Kourtney Kardashian shrugged off a controversy over fast fashion as she modeled sexy new styles from her collaboration with Boohoo on Tuesday.
The reality star, 43, turned up in the heat in a series of photos and a video to promote the collection which is being released as Boohoo by Kourtney Kardashian Barker.
In her caption the beauty defended working for the 'fast fashion' company adding she 'knew it would get backlash' but realized that 'fast fashion, or the fashion industry in general, isn’t going anywhere.' She also said that she has brought 'attention' to the issue and has been successful in 'pushing' Boohoo to make changes.
Controversy:Kourtney Kardashian,43, shrugged off a controversy over fast fashion as she modeled sexy new styles from her collaboration with BooHoo Tuesday
The influencer showed off her toned tummy and legs in a sheer black lace slip dress with a faux leather coat and high heel boots in one look.
She adopted a secret-agent persona for her snap in a faux alligator leather trench coat. In both looks The Kardashians star slicked her hair back into a French twist and wore dark sunglasses.
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Her makeup showcased Kourtney's flawless complexion, but was neutral so as to keep the focus on the clothes.
A third look showed the influencer stunned in an oversized black pinstripe suit.She declined to wear a top under the jacket, displaying a glimpse of her cleavage.
Sexy styles:The reality star, 43, turned up in the heat in a series of photos and a video to promote the collection, including this two piece pinstripe suit, which is being released as BOOHOO by KOURTNEY KARDASHIAN BARKER
Secret agent: Kourtney adopted a secret-agent persona for her snap in a faux alligator leather trench coat with dark sunglasses
In my defence:Hours before her NYFW show on Tuesday, Kourtney took to her Instagram to address the backlash
The newlywed, who tied the knot with her vegan husband Travis Barker in May, admitted in a lengthy Instagram post that she struggled over whether to collaborate with the fast fashion brand, but ultimately decided to move forward.
'The first thing I think about when I hear the words “fast fashion” is that it’s bad for our planet, she explained.
'BooHoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere.
'I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet.'
She then said she 'pushed' Boohoo to make changes.
Reluctance: In a lengthy Instagram post, The Kardashians star admitted reluctance is collaborating on the collection because 'The first thing I think about when I hear the words “fast fashion” is that it’s bad for our planet'
And she held them accountable to larger change that would be impactful.
'It’s definitely making some noise which is exactly what I was hoping for. I certainly don’t have all the answers, but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose,' Kourtney added.
She then said that she invited experts who have ideas and suggestions to reach out.
'I want to help and from my experience so far working with the team I work with at Boohoo, they do too. I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!' she ended the note.
Pollution: According to Earth.org, 'Fashion and its supply chain is the third largest polluting industry, after food and construction, emitting 10 percent of global greenhouse gas emissions
The clothing, which is sold in the US and in the UK will mostly likely lure customers with their low prices. Both pieces in the suit retail for $18 each. The slip dress sells for $25 while the coats retail for $90 and $95 respectively.
According to Earth.org, 'Fashion and its supply chain is the third largest polluting industry, after food and construction. It emitted 10% of global greenhouse gas emissions,releasing 1.2 billion tons of carbon dioxide per year, more than the shipping and the aviation industry combined.'
The Poosh founder said she was approached to be a 'sustainability ambassador' for the brand, decided to push for some changes and hold them accountable.
Not going anywhere: Ultimate, Kourtney decided to accept the title of 'sustainability ambassador' because 'fast fashion, or the fashion industry in general, isn’t going anywhere'
'I certainly don’t have all the answers, The Kardashians star admitted, 'but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose.'
She then invited any experts to come forward with their ideas and suggestions.
Her followers seemed to be appeased by the message, giving approving comments on social media.
Approval: The Poosh founder's followers seemed to be appeased by Kourtney's online post, giving approving comments on social media
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Dash to Boohoo for Kourtney's classic trench coat
If there is one wardrobe hero to invest in for A/W it's the trench coat! A cult favourite for IT girls, spotting one in Kourtney Kardashian's Boohoo collection was a total given.
This sleek staple certainly got our attention, as it is not only timeless and versatile but features detachable pieces, so that you can wear your way, either shorter with a boxy fit or as the classic trench. 2 for the price of 1 – result!
Keep up with Kourt by clicking the image to buy now for just £25. We can guarantee you won't regret it.
You can never own enough of this style, so we suggest you also browse the best of the rest in the carousel, which includes designs from L.K. Bennett, Misspap and I Saw It First.
...NOW GET THE LOOK
- LK Bennett trench coat (now reduced to £240) Visit site
- River Island trench coat Visit site
Nasty Gal trench coat (now reduced to £53.40)
- Misspap trench coat (now reduced to £63) Visit site
- I Saw It First trench coat Visit site
'I love this and you!' came from the Alice + Olivia brand, and 'LOVE this. Can’t wait to see your collection tonight,' from model Allie Rizzo Sartiano.
Boohoo sought to soften any criticism, releasing a fast paced video on social media, showing even more looks with the designer.
The company posted, 'A collaboration to discover sustainability and style ranging from sizes 6-28 and XS-XXXL.'
Soften criticism: BooHoo tried to soften any criticism posting a fast paced video and writing, 'A collaboration to discover sustainability and style ranging from sizes 6-28 and XS-XXXL'